As you’ll surely hear from everyone — Hawaii is unlike anywhere else in the world. People pay more, make less, and live longer. Why? It’s not just the rainbows, waterfalls and 300+ days of sunshine a year. It’s the aloha spirit. It’s believing and supporting the communities we live in. Even when people leave Hawaii, the coconut wireless is working – from helping to secure Aloha Plate’s win in the Great American Food Truck Race to Bruno Mars’ Grammy’s sweep, locals support locals.
In Hawaii you don’t just have your blood relatives. Our children (keiki) grow up calling important family friends “auntie” and “uncle”. We’re all family — understanding that can help us resonate with locals in a way that can create champions of the brand for generations.